Early access · Building in the open

We're building the platform independent dealers deserve — in the open.

Real tools, live on real dealers today — and an honest roadmap for the rest. Join early as a founding dealer: help shape it, and lock in founding pricing before it grows.

Proven value today · Founding price locked · No contract
Live & proven
Website + SEOInventory & vehicle pagesSmart search · AI chatLead capture
Building now
CRM & leadsDeals & deskingBHPHAnalytics

A modern, fair alternative for independent dealers — built with the dealers who use it.

Why we're doing this

Independent dealers deserve better tools

Independent used-car dealers are overcharged and underserved by legacy software — bundled add-ons, à-la-carte upsells, and tools that feel a decade behind. We're building a modern, fair alternative — transparently, and with the dealers who actually use it. That means shipping real value now, showing you exactly what's next, and inviting you in while it's still being built.

— The CarDealerTool team

Live today

Real value now — not just a promise

In use on real dealers
Website + built-in SEO
Fast, ranking dealer sites
Inventory
Your whole lot, always in sync
Smart search
Plain-English filtering
AI website chat
Answers & captures leads 24/7
Lead capture
Contact, finance & trade-in
Vehicle pages
Galleries, specs & payments

These aren't mockups. They're solid, proven, and in use on real dealers — value from day one.

The honest roadmap

Exactly where we are — nothing hidden

Here's the whole board. What's live and proven, what we're building right now with founding dealers, and what's next.

Live & proven
Shipped, stable, and running on real dealers today.
Website + SEOLive
InventoryLive
Vehicle pagesLive
Smart searchLive
AI website chatLive
Lead captureLive
Building now
In active development — with our founding dealers' feedback.
CRM & leadsBuilding
Deals & deskingBuilding
BHPHBuilding
AnalyticsBuilding

We'd rather show you the real board than a polished promise. You always know exactly what you're paying for — and what's coming.

Founding dealers

Get in early. Shape what we build.

Founding dealers join now for free or low-cost access while we build, get a direct line to the team, and see their feedback turn into features.

In return, your founding rate locks in — and only rises as the platform completes. You'll always pay less than list price, for as long as you stay.

Limited founding spots
Founding dealer

Founding access

Founding ratewhile we build
Free / low-cost now · locked in as the platform grows
  • Everything live today, in full
  • New modules the moment they ship
  • Your feedback shapes the product
  • Founding pricing locked — always under list
  • No contract — stay because it's good
How pricing grows

Pay a little now. It grows only as we deliver.

No bait-and-switch. Your price tracks the value that's actually shipped — and founding dealers always sit below list.

Today
Founding
List
Start low
Join for free or a low founding rate while the core platform is live and the rest is in build.
As we ship
Founding
List
Grows with value
As CRM, deals, BHPH and analytics land, pricing steps up — only for the value that's actually delivered.
Platform complete
Founding
List
Always under list
When it's all shipped, you're on the full platform — still at your locked founding rate, below list price.
Your founding rate List price (future dealers) Numbers illustrative — final pricing TBD

Pay a little now → grows only as we deliver → founding dealers always pay less than list.

Help shape it. Lock in founding pricing.

Join as a founding dealer while spots last. Real value today, an honest roadmap for the rest, and a price that stays below list for as long as you stay.

Proven value today · Founding price locked · Limited spots · No contract