Founding pricing

Free while we build. Then a founding rate, locked forever.

Q: When do I start paying?

Your first 3 months are free. After that, founding dealers pay $79/mo — locked below list, forever. No credit card to start.

Q: Is there a contract or lock-in?

No — it's month to month, cancel anytime, no penalty. We'd rather keep you because the product's worth it than trap you in a term.

Q: What if I join later?

Founding is $79/mo for early dealers. Join after the founding window and you lock in at $129/mo, and the full-launch list price is higher still. The earlier you join, the less you pay — forever.

Q: Is this a trial?

Not a 14-day trial — founding dealers get a full 3 months free, then the locked founding rate. No credit card to start.

Q: Will my price rise as you add features?

No. Your founding rate is locked below list forever; new modules never raise it. Only the list price for new dealers goes up.

The core platform is live and more modules are on the way. Join now as a founding dealer: 3 months free, then $79/mo — locked below list forever, even after full launch. The earlier you join, the less you pay.

Become a founding dealer See how the ladder works

Async signup · No sales call · No credit card to start.

The founding ladder

The earlier you join, the less you pay — forever. Founding dealers are grandfathered below every future list price; your rate never rises as modules ship.

Join now

Founding dealer

Start on the live platform free for 3 months, then lock in your founding rate — below list, forever.

3 mo free, then$79/mo

Locked forever — never rises as we ship.

After founding

Later joiners

Join after the founding window and still lock in your rate — just higher than founding dealers pay.

$129/mo

Locked in when you join — later than founding.

Full launch

List price

The list price as the platform completes. It rises over time — founding dealers always stay below it.

list$149+/mo

Rises as we ship · founding stays below, forever.

No contract · month-to-month · cancel anytime. These are the committed early-access numbers — founding dealers are grandfathered below every future list price.

What you get today

Everything on the left is live right now. The right is coming — and founding dealers get every new module at no rate jump.

Live now Included

Dealership website + SEO

Fast, mobile, search-ready site with your inventory built in.

Live

Inventory management

Manage the whole lot, synced everywhere it appears.

Live

Smart search

Shoppers find the right vehicle fast with filtered, intent-aware search.

Live

Website chat

Shoppers can write to you from any page; every conversation where they leave their details lands as a lead, in your CRM and in DealerCenter.

Live

Lead capture

Every inquiry lands in one place, ready to follow up.

Live

Coming as we ship Roadmap

CRM

Leads, follow-ups and pipeline in one place.

Soon

Deals & desking

Quote to close, paperwork included.

Soon

BHPH

Buy-here-pay-here loans and payment tracking.

Soon

Analytics

Inventory, lead and sales performance at a glance.

Soon

The founding-dealer deal

Limited spots

Founding rate

$79/mo — after 3 months free

Get the live platform free for your first 3 months, then lock in $79/mo — grandfathered below list for as long as you stay, even after full launch. The earlier you join, the less you pay, forever.

Limited founding spots

3 months free, then $79/mo locked

Your founding rate never rises as we ship.

No contract, cancel anytime

Month to month. No lock-in, no penalty.

Your feedback shapes the roadmap

Founding dealers decide what ships next.

New modules at no rate jump for you

You stay below list as the platform grows.

Claim a founding spot

“

We don't charge full price for a half-built platform. You start free while we build, then lock in a founding rate that stays below list — forever. New modules never raise your price; only the list price for new dealers goes up. No bait-and-switch, no surprise invoice.

— How we think about pricing at CarDealerTool

Billing questions

When do I start paying?

Your first 3 months are free. After that, founding dealers pay $79/mo — locked below list, forever. No credit card to start.

Is there a contract or lock-in?

No — it's month to month, cancel anytime, no penalty. We'd rather keep you because the product's worth it than trap you in a term.

What if I join later?

Founding is $79/mo for early dealers. Join after the founding window and you lock in at $129/mo, and the full-launch list price is higher still. The earlier you join, the less you pay — forever.

Is this a trial?

Not a 14-day trial — founding dealers get a full 3 months free, then the locked founding rate. No credit card to start.

Will my price rise as you add features?

No. Your founding rate is locked below list forever; new modules never raise it. Only the list price for new dealers goes up.

Lock in founding pricing. Become a founding dealer.

Start free for 3 months, then $79/mo locked below list — as we ship the rest. The earlier you join, the less you pay, forever. Limited founding spots.

Become a founding dealer See what's live

Founding-dealer access · Async signup · No sales call.

Build log

Building in the open

Get product updates & founding-dealer news as we ship.