Blog

Guides & notes from the lot

Guides for independent dealers — and honest notes from building CarDealerTool in the open.

July 21, 20263 min read

Your Dealership Website: What It Actually Needs to Turn Visitors Into Leads

Most dealer websites look fine but bring in nothing. Here's what actually turns visitors into leads — mobile speed, self-updating inventory, real SEO, and lead capture everywhere — and what's just noise.

Building in the open.

build-in-public

July 13, 20261 min read

Building CarDealerTool in the open

Why we're building a modern, honest platform for independent used-car dealers — in the open.

Build log

Building in the open

Get product updates & early-access news as we ship.