The DealerCenter alternative

Everything you use DealerCenter for. One platform. Less per month.

CRM, DMS, BHPH, your website, SEO, and AI chat — bundled into one login for independent used-car dealers. Stop paying à la carte for the tools you already need.

No contracts · Keep your website URLs · Switch in ~1–2 weeks
Your DealerCenter stack, à la carte
CRM Plus$99/mo
Dealer Desktop (DMS)$99/mo
BHPH module$50/mo
Premium Plus Website$99/mo
SEO & website chatbilled extra
One platform, everything on
C CarDealerTool
Every module included from day one
Website + SEOCRMDMSBHPH InventoryDealsAnalyticsAI Chat
One price all-in Replaces $347+/mo

Everything DealerCenter charges four separate line items for — under a single login.

The math

$347/mo of DealerCenter software, replaced

Here's what you're paying DealerCenter for piece by piece — and what CarDealerTool includes in one plan.

DealerCenter — à la carte

Priced per module

Add-ons stack up as your dealership grows.
CRM Plus$99/mo
Dealer Desktop (DMS)$99/mo
BHPH / in-house financing$50/mo
Premium Plus Website$99/mo
SEO optimizationExtra
Website chatExtra
Core stack$347/mo + extras
CarDealerTool — included

Everything, one plan

No à-la-carte add-ons. No surprise line items.
Website & SEOIncluded
CRM & lead managementIncluded
DMS & deal deskingIncluded
BHPH / in-house financingIncluded
Inventory & analyticsIncluded
AI website chatIncluded
One subscriptionAll-in· no add-ons

SEO and website chat are included free — the two things DealerCenter bills on top.

Figures reflect commonly listed DealerCenter add-on pricing (CRM Plus, Dealer Desktop, BHPH, Premium Plus Website), 2026. Your quote may vary. DealerCenter is a trademark of its respective owner; used here for comparison only.

Everything included

Every module you'd buy separately, built in

One login replaces your whole DealerCenter software stack — plus the SEO and chat they charge extra for.

summitautosales.com
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Website & SEO

Your site, ranking on Google

A fast, self-updating dealer website with SEO and schema markup built in — no separate web service, no upsell.

New
Hot
Won
CRM & Leads

Every lead in one pipeline

Capture, assign, and follow up on every prospect. Automated tasks so a hot lead never slips through the cracks.

Sale price$28,750
60 mo · 8.9%$4,000 down
Monthly$512
Deals & Desking

Structure and close in minutes

Cash, finance, BHPH, and wholesale deals with a built-in calculator and instant, compliant document generation.

Payment 14Paid
Payment 15Paid
Payment 16Due Fri
BHPH

Run your own paper

Payment schedules, account tracking, automated late notices, and collections — the full in-house financing module.

Inventory

Your whole lot, live

VIN decoding, cost tracking, unlimited photos, window stickers, and one-click syndication to your site.

Analytics

Know your real numbers

Gross per unit, days on lot, lead sources, and sales trends — reporting that would be a paid add-on elsewhere.

AI assistant
Is the 2022 RAV4 still available?
Yes! It's $28,750. Want to schedule a test drive?
AI Website Chat

Answers leads while you sleep

An AI concierge on your site answers inventory and financing questions instantly and captures test-drive requests — included free.

One login

Eight modules. No add-ons. No à la carte.

The exact stack a growing independent dealer runs on DealerCenter — website, CRM, DMS, BHPH, inventory, deals, analytics, and AI chat — bundled into a single subscription.

Honest about the edges

What stays with you — and your existing providers

CarDealerTool runs your dealership software. It doesn't resell the regulated services you already hold. We integrate with the providers you trust — you keep the relationships and the compliance.

Credit bureaus
Experian, TransUnion & Equifax pulls run on your own credentials.
AutoCheck / vehicle history
We surface reports in the deal; your subscription stays yours.
Book values
KBB, Black Book & NADA feeds plug into pricing — licensed to you.
Licensed contracts
State & lender forms stay under your license; we auto-fill them.
Switching is easy

We move your website in ~1–2 weeks

Keep your inventory and your URLs. No lost rankings, no downtime, no starting your online presence over.

1

Kickoff call

We map your current DealerCenter setup, domains, and the pages that rank so nothing gets left behind.

Day 1
2

Import & rebuild

Your inventory, photos, and customer records come over. We rebuild your site on your existing URLs.

Days 2–7
3

Review & SEO check

You approve the new site. We verify redirects and schema so your Google rankings carry over intact.

Days 7–10
4

Go live

We flip the switch and cancel your à-la-carte add-ons. One login, one bill, from that day forward.

Week 2
Keep your URLs & rankings Inventory migrated for you No contract to sign Hands-on onboarding

See your DealerCenter stack, replaced

Get early access. We'll show you exactly which line items CarDealerTool absorbs — and what you'd save every month.

No contract · Keep your URLs · Switch in ~1–2 weeks

Build log

Building in the open

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