Your own domain, inventory from the DMS you already run, every lead delivered back into it. Built to rank for your city, live on a real lot today.
Founding dealers · Built on a real lot — Shoreline Auto Center, Virginia Beach, VA
Your DMS stays exactly as it is. Only the website changes — and it keeps working with DealerCenter in both directions.
You keep listing cars where you list them now. DealerCenter sends the inventory file, and your new site picks it up and stays current on its own. No double entry, no second place to update a price.
A shopper who fills in a form on your site arrives as a lead in DealerCenter, in the same inbox your team already checks. Nothing new to monitor, no second CRM to learn.
Your deals, your customer records and your day-to-day stay exactly where they are. The website is the only thing that moves.
What you don’t have to do: change your DMS · retrain anyone · re-enter a car · move a lead.
A fast storefront that updates itself from the DMS you already run, with pages built to rank for your city. Every enquiry is delivered back into your DMS.
Your cars arrive from your DMS feed, or you add one here from a VIN. Either way the car page, photos and price go live on your website without a second step.
This is being built with our founding dealers. Enter the deal once and the window sticker, the Bill of Sale and the Buyer’s Order will be generated from it, pre-filled and ready to print.
Most DMS tools stop at the sale. The BHPH module is being built to run the book end to end, from the first payment to charge-off.
6 live today, 14 coming as we ship. Every card says which — and founding dealers get each new module at no rate jump.
Track every vehicle from acquisition to sale.
Shoppers search your lot in plain English.
Answers shopper questions around the clock.
Every enquiry captured and delivered back to you.
A public inventory site at no extra charge.
Edit your own site — no web vendor needed.
Print-ready merchandising in one click.
Syndicate your lot to the big marketplaces.
Cash, Finance, BHPH, and Wholesale — one desk.
Send deals to your lenders without re-keying.
Every form, generated from the deal in seconds.
Customers sign on a phone or tablet — go paperless.
Run your own in-house paper, end to end.
Take payments and stay on top of the portfolio.
The full default lifecycle, by the book.
Report and stay compliant without bolt-ons.
Track every lead from first contact to sold.
Reach your list with compliant messaging.
Run more than one lot with the right access.
See how the business is actually doing.
Your DMS stays where it is. We connect the website to it — and your data stays yours.
DealerCenter today, Frazer next, CSV for everyone else.
Delivered as an ADF lead — live since September 2026.
Export everything, any time. No lock-in, no ransom for your own records.
Your team keeps working where it works today.
CarDealerTool isn’t designed in a boardroom. It’s being built side-by-side with Shoreline Auto Center in Virginia Beach — watching how an independent dealer really takes in a car, desks a deal, and chases a payment.
We’re onboarding a small group of founding dealers who shape what gets built next. No inflated numbers, no fake reviews — just the tool, in the field.
Shoreline’s own website runs on CarDealerTool, at their own domain — shorelineautocenter.com. Real inventory, real vehicle pages, working forms. Open it and judge the product rather than the pitch.
Join now and your first 3 months are free — then $79/mo, locked below list forever, even as we ship the rest. Later joiners pay more, so the earlier you join, the less you pay. Every plan includes your dealer website.
Website + SEO, inventory, smart search, AI chat and lead capture — live now. Lock in your founding rate.
Join after the founding window and still lock in — just higher than founding dealers pay.
The list price as the platform completes. It rises over time — founding dealers stay below it.
No contract · month-to-month · cancel anytime. Founding dealers are grandfathered below every future list price.
Talk to foundersKeep your DMS. We build the site, put your inventory on it and send every lead back to you.
Founding-dealer access · no credit card · no sales call
Get product updates & founding-dealer news as we ship.