Frazer keeps your books and your lot in order — dependably, affordably. But it’s a Windows desktop app with no customer-facing side. CarDealerTool adds the modern web front: a fast, SEO-ready website that ranks and captures leads — cloud-based, all in one login.
Everything Frazer does for the back office — plus the ranking website and online leads it was never built for.
Frazer is a dependable, affordable desktop DMS — it does the books and the lot well. Here's what it's great at, and where a modern, customer-facing platform picks up.
Frazer is a trademark of its respective owner; referenced here for comparison only. Comparison reflects Frazer's desktop DMS as commonly described, 2026. Founding pricing: 3 months free, then $79/mo locked below list — later joiners $129, list $149+.
One login gives you the DMS Frazer runs your lot with — plus the modern website, SEO, and online lead capture Frazer doesn’t.
A fast, self-updating dealer website with SEO and schema markup built in — no separate web service, no upsell.
Capture, assign, and follow up on every prospect. Automated tasks so a hot lead never slips through the cracks.
Cash, finance, BHPH, and wholesale deals with a built-in calculator and instant, compliant document generation.
Payment schedules, account tracking, automated late notices, and collections — the full in-house financing module.
VIN decoding, cost tracking, unlimited photos, window stickers, and one-click syndication to your site.
Gross per unit, days on lot, lead sources, and sales trends — reporting that would be a paid add-on elsewhere.
An AI concierge on your site answers inventory and financing questions instantly and captures test-drive requests — included free.
The stack a modern independent dealer runs on — website, CRM, DMS, BHPH, inventory, deals, analytics, and AI chat — in a single cloud subscription, not a desktop app.
CarDealerTool runs your dealership software. It doesn't resell the regulated services you already hold. We integrate with the providers you trust — you keep the relationships and the compliance.
Keep running Frazer while we stand up your modern web front — a ranking site with online lead capture, plus the rest of the platform when you’re ready.
We map your lot, your current setup, and where your shoppers find you today, so the new site is built to rank from day one.
Your inventory, photos, and customer records come over. We build your site on a domain you own.
You approve the new site. We verify redirects and schema so search engines index it cleanly from day one.
Your ranking website and online lead capture go live — with the full DMS, CRM, and BHPH ready whenever you want to consolidate.
Get early access. We’ll show you the ranking website, online lead capture, and all-in-one platform that picks up where Frazer’s desktop leaves off.
3 months free · No contract · Switch in ~1–2 weeks
Get product updates & early-access news as we ship.